Before you start to write, you need to do a lot of planning and research. Ask yourself these questions before you begin:
1. Who is my customer? How old are they, what is their profession and where are they?
2. Where can I find my customer? Will they mostly likely be surfing the internet, watching TV, reading their mail, or a combination of these?
3. What advertising method should I use and what can I afford?
4. How am I going to measure my results?
5. What is the goal of my writi... [Read More]
|